Tourism

For a long time now, Brazil’s natural beauty and Carnival rendered it international fame, attracting thousands of tourists all year long. But there is a very special attraction that you only discover when you go there: the Brazilian people. Much beyond the breathtaking scenery, the way these people live surprises everyone with its simplicity, willingness, hope, hospitality and happiness.

Studies carried out by Embratur’s (Brazilian Tourism Institute) indicate that 75% of the tourists who seek Brazil as their vacation destination do so first of all because of the natural beauty. But once they arrive there, they find such hospitality that they soon become enchanted with the mixture of colors, races and cultures of the people as well. According to surveys, when foreign tourists are questioned about Brazil, they indicate happiness as the main characteristic of the people. Happiness that can be perceived in every moment they stay in the country – whether in the music, the warmth of northeastern beaches, the lively Rio de Janeiro nightlife or the exuberant Amazon.