Social & Cultural Environments

People: Very passionate and emotional.

National Passion: Soccer, in Brazil, is more than two teams of 11 players attempt to put an inflated ball into goal cages at opposite ends of a playing field. Soccer is a childhood tradition, starting as soon as a boy can walk, and continuing throughout childhood and adolescence in the streets and fields of every city and village. The greatest soccer players have been Brazilian, the largest stadium is in Rio de Janeiro and the Brazilian fans are the most fanatical.

Language: Portuguese, one of the world's major languages, ranked 6th according to number of native speakers (between 191 and 230 million).

Values: Brazilians tend to place importance on family and kinship relations. They have a genuine, strong bond with their parents and their children, and they cultivate their relationships with their aunts, uncles, cousins, and other relatives.

Religion: Christianity is the major religion with over 70 percent declaring
themselves as Roman Catholics.

Music: It is full of passion, sentiment, and joy. Samba and Bossa Nova are the most popular and best known worldwide.